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Millennial Fast Food Trends: Effect on the Fast Food Industry

Millennial Fast Food Trends: Effect on the Fast Food Industry

Fast Casual Dining places, Millennials and the Evolution of the Fast Food Industry in America

When we think of take out restaurants, we think of greasy fries, burgers, fried hen, sugary pastries and calorie-laden soft drinks. This phenomenon is the case in America for a period of time with fast food franchises including McDonald’s, Wendy’s, Burger Full and White Castle dominating the market. However , over the past 19 years, fast food in America has slowly and gradually changed from greasy fries and burgers at McDonald’s to deli sandwiches along with milkshakes at Panera Bakery or Chipotle. This happening is known as the rise in the ‘fast casual’ restaurants which offer the casual dining connection with healthy, organic meals made out of produce that is sourced in your area but served at the pace and convenience that one would likely experience at a fast food cafe. This trend points to the fast-food industry that is transforming and becoming healthier while nonetheless maintaining the convenience and the fairly low price point that created fast food restaurants so profitable in the first place. This essay can have evidence on how the fast-food in America is changing through becoming healthier, exotic, custom, ethical and ambient along with the role that fast everyday restaurants and Millennials are usually playing in driving this specific change.

The most important driver of this shift inside fast food industry is the enhanced health consciousness of Americans. In accordance with Miller (182), the natural food movement which started in the 1960s has been really successful in educating People in the usa about the dangers of highly processed food, Genetically Modified Organisms (GMOs) and the poisonous pesticides which are used in modern agriculture. Instead, the movement implored People in america to eat locally grown foods natural and healthy foods. The success of this movement has had a detrimental impact on traditional fast-food restaurants who have typically come under attack to get selling high-calorie meals which can be unhealthy and cause obesity, diabetes and high blood pressure. Standard fast food restaurants have also been falsely accused of advertising unhealthy servings to children and using unpleasant and highly refined components to make their meals. This particular increased health consciousness contributed to reduced sales in fast food restaurants and constant risks of class action lawsuits via those who think their health issues have been caused by eating take out (Dixon et al. 104). In order to deal with this occurrence, fast food restaurants have enhanced the number of healthy meals particular menus, but their customer base has not been very high.

The rise regarding fast casual restaurants is usually attributed to the fact that they work healthy food with the same ease as fast food restaurants. Eagan (178) reports that it is as a result of this health consciousness how the “number of diners browsing fast-casual restaurants grew in ten times the rate regarding traffic to fast-food restaurants by 1999 through 2014. ” Fast-casual restaurants have grown in popularity due to their healthy, fresh made offerings at a low price as well as high convenience. Food places to eat such as Panera Bread along with Chipotle are fast casual restaurants that have succeeded in providing healthy meals conveniently. These restaurants have self-service kiosks and drive by means of windows to compete correctly with fast food restaurants by providing healthy meals in a quick and convenient manner (Treflis Team 1). It appears that the future of fast food in America will include much more fast-casual restaurants.

The tastes of Americans have also changed, with Millennials being more adventurous using food tastes. Due to the rise of social media, Americans are now more aware of exotic repas such as Mexican, Greek, Jewish, Italian and Chinese plus they are more willing to try these people (Williams 1). Moreover, eating exotic meals and leaving your 2 cents them on social media raises the social capital of Millennial leading to a sharp rise in their very own demand. Since traditional fastfood restaurants still offer standard meals such as burgers, fried potatoes, and chicken they are staying edged out by fast-casual restaurants which offer a wide range of exotic meals which customers can certainly customize in a dozen various ways. The ability to customize meals is specially important to Millennials who are currently the dominant working creation in America as they see meals as an extension of their individuality (Eagan 177). These styles point to a future where junk food will consist of exotic and also international cuisines which will be extremely customizable.

Another shift in food frame of mind that has been experienced in America will be the increased need to eat within the environmentally friendly and socially mindful manner. There is an increase in the necessity to eat food that has been sourced hereabouts to support local farmers and local economies and also to eat food which has is grown in an good for the environment manner (Miller 182). Frequently , the food served at conventional fast food restaurants violates these ideals as the breeding of the animals is done in bouge, the food is grown making use of pesticides, and they do not assistance local farmers. On the other hand, quick casual restaurants often espouse these ideas and more Americans, especially Millennials are choosing quickly casual restaurants over traditional fast food restaurants to express their very own beliefs on ethics connected with food sourcing. In the future, take out is likely to be ethically sourced by local farmers using natural and pasture raised materials.

The grow of social media and the want to share one’s activity intended for social capital has also transformed what Millenials require associated with fast food joints by improving the patronage of locations and food that is photo perfect, and that can be submitted to social media sites such as Instagram (Williams 1). Social media requires which restaurants have great ambiance and artistically presented meal that is ‘Instagram ready’ regardless if they are not fine dining eateries, and they are willing to pay a little more for the experience. Fast-casual restaurants just like Chipotle have capitalized on this by having a brick and steel theme with high ambient lights that has attracted Millennials throughout droves (Dixon et geologi. 104). These changes show that traditional fast food restaurants are being edged out by fast-casual restaurants which provide a great ambiance that can provide social media likes for Millennials. Using this trend, it looks like fast food eating places will have to become posh to be able to compete effectively.

These changes in the fast food business can be attributed to the coming of age of millennials who are now working and have disposable earnings to spend eating out, their perceptions about healthy food and the life values of food sourcing as well as production have played an integral role in making fast food healthier and fueling the surge of fast-casual restaurants. According to Williams (1), Millennials are more likely to cook their foodstuff than to eat out which might lead to a decline in eating out generally as really them get into the job market and are earning salaries. Social networking has also fueled these changes as it has made exotic foods more popular and also required that eating places become more chic and ambient so that they can take photos and post them online in social media sites. The internet has also really helped in spread the communication of healthy food, environmental brain, ethical food sourcing plus the dangers of refined food for you to more people than before. That generation will continue to affect not only the fast food market but food trends generally speaking.

From the preceding discussions, it is clear the fact that fast food industry in America is definitely poised for significant improvements as a result of increased health brain, fast casual restaurants, and the Millennial generation. The future of fastfood is likely to include healthier food, exotic food, ethically noted ingredients, and more choices. Also, fast food restaurants are likely to be more chick and ambiently ornamented even as they focus on serving food as fast as possible through self-service kiosks, online ordering, and also drive-through windows. It appears that fast-casual restaurants, the internet, and Millennials are going to be the drivers these changes in the fast food industry.

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